Nomadic Tea: Package Design
From way finding to wandering, Nomadic Tea’s mission is to share their love of Japanese tea culture by exclusively selling different types of Japanese green teas and sharing various Japanese tea drinking practices. Nomadic is all about getting back in touch with nature. That is why the teas come in light and easy to carry travel tines that are great for any journey. Nomadic’s hop is that people live in the present and drink lots of tea.
Problem
“How might we introduce and incorporate Japanese tea culture to Americans who are on the go and adventurers?”
Solution
Nomadic Tea is packed in a lightweight tin that can be carried anywhere. It includes Japanese-inspired watercolor painting as well as haikus and activities to give people a small taste of Japanese culture and so that they can reach serenity.